ROLE OF BUSINESS INTELLIGENCE AND SOCIAL MEDIA IN ONLINE MARKETING

Collecting and studying social media business intelligence may appear like an difficult job . Although all business administrator and manager understands they should make profit from social media to promote to potential customers and always keep consumers engaged, these same administrators and managers simply cannot measure the results of social media as well as internet marketing routines . Without these types of metrics it is not easy to rationalize the hard work and expenditures of internet marketing, social media advertising and marketing and ppc advertising campaigns. 

Just like any kind of business program or even project, in case the company are not able to explain the requirement for, and achievements of a suggested package it will be very unlikely that management will authorize that package . The company is unlikely to spend some time and assets on social media marketing or further online marketing methods based mostly on the idea that its competitors exploit online marketing to get to their prospective buyers . Therefore, it is advisable to try to gauge the results of an online marketing campaign as well as to find out if social media marketing, ppc and Search engine optimization initiatives offer the success your company requires to be able to justify all these efforts . In addition, if these types of programs do not attain good results the company must fix or modify their strategy to attain ideal ROI . 

Social media marketing is a principal part of market place results in today’s online culture and also economic system . With an booming consumer base and ever-expanding social networking platforms the focus on marketing and advertising and product and market analysis should consist of online marketing, PPC Management, SEO and social media marketing . Customers are interested in a variety of personal, consumer, community and business topics and they see, discuss and communicate this focus by means of social media . 

To be able to comprehend the success of social media marketing as well as the trends and habits in consumer purchasing behavior a company could use a business intelligence solution to translate the activity feeds from different social networking and analytics engines and examine visits, clicks, conversions, likes, share, tags, timing and also the main demographics and geographies of the prospects. This research can help the company to recognize the reputation of a subject or merchandise and the demographics and geographies of the prospective customers as well as track different activities and campaigns to goal conversions . 

The majority of this information is organized and can be analyzed by exporting or even integrating social media and analytics programs making use of BI tools and carrying out several analytical procedures and visualizations with slice and dice , drill down drill through filtering and other analytical procedures . The posts created and written by customers on various social media platforms is not organized in order to access and investigate this information an enterprise must apply semantic analytics to obtain quantifiable information from these types of unstructured information thereby making self assured judgments. To attain a genuine image of the company and its clients the business must blend structured and non-structured information to obtain overall snapshots direction, trends and functionality of social media and online marketing campaigns .